In 2018, PFP launched Smokin Burgers n’ Ribs, an exciting new virtual restaurant brand, which consists of delicious American-style food. Pioneers of the virtual restaurant brand concept in Australia, PFP utilised third party delivery partners such as Uber Eats, Deliveroo, Menulog, and DoorDash to bring Smokin Burgers n’ Ribs directly from the Burrito Bar kitchen to the customer’s front door. 

Growing from this, PFP have expanded Smokin Burgers n’ Ribs to provide a full restaurant experience for customers in selected locations, thereby allowing Franchise Partners to choose from a virtual (no physical shopfront) or retail (with physical shopfront) restaurant model.